You focus on building your brand. Olive, a UK-based contemporary clothing brand, is an example of this. This website uses cookies so that we can provide you with the best user experience possible. Sustainability in Ecommerce: 8 Ways Your Brand Can Support the Growing Call for Eco-Friendly Practices, Tired of scrolling? A link to download the PDF will arrive in your inbox shortly. And with nearly 165 billion packages shipping in the U.S. alone, the volume of items being shipped as a result of online shopping has a huge environmental impact. Not only that, but your company will also gain tremendous customer respect and loyalty for your efforts. Access to sustainable fashion becomes far easier with this e-commerce platform made up solely of sustainable brands. The integration of sustainability efforts is spreading tremendously, and through it, companies are not only gaining customer respect and loyalty, but also starting a movement in helping the environment. Of course, updating your mission statement probably won’t be the first step you take because you will also need to back up your statement with some of the actions below in order to be taken seriously by consumers. Be sure to check out the top sustainable retailers and use the tips discussed to try some out for your eCommerce business today. You can also adapt your return policy to discourage customers from, say, buying multiple sizes of an item to see what fits best. It includes localized product assortment, prices, currencies, content, … Co-founder and CEO of LARQ, Justin Wang, explains his vision for the company: We founded LARQ on the vision that innovative technology can be combined with inspirational design to help people access pristine drinking water easily and sustainably. Balancing these three competing concepts make up the three pillars of sustainability. Essentially offsets are measures designed to balance the amount of carbon dioxide produced by investing an equal amount in projects related to reducing greenhouse gas emissions. She is passionate about helping conscious companies launch, grow, and thrive. Environmental: The environmental pillar often gets the most attention as companies focus on how to reduce their carbon footprints, waste from packaging, and overall environmental impact. CEO Jeff Bezos even pledged $10 billion of his own money toward the projects combating climate change. Globally, 64% of consumers want their orders shipped for free, while peak-level ecommerce and strict same-day shipping cutoff times have made it difficult to meet rising customer demands. Smaller and midmarket DTC brands are more poised to make sustainability a core part of their business model, which can help them differentiate from big box stores and ecommerce giants. This post was originally authored by Lianna Patch in May 2017, and has since been updated in July 2020. This could mean providing more eco-friendly alternatives to existing products or that solve problems that allow people to live more sustainably. It is responsible for tons of solid waste, and is responsible for more greenhouse gas emissions than all international flights combined. 10 Indian sustainable fashion brands we love! With the current trends of living a healthy, fit, and eco-friendly lifestyle going around, this time more than ever is sustainability going to be so beneficial to marketing your products. 5. More and more brands are benefitting from influencer collabs across mega to budding influencers, ... How e-commerce can make a sustainable shift for the fashion and lifestyle industry. She lives and works in Austin, Texas and her decade of writing experience spans everything from young adult nonfiction to technical documentation. To steadily integrate eco-friendly efforts into your eCommerce business, you can focus on improving 1-3 changes at a time and slowly move forward to incorporating more. However, again, their business model relies on fast fashion and people  buying and wearing items for a short time, which even if the materials are more Earth-friendly is at odds with a sustainable solution. Here are some tips to improve your eCommerce sustainability. Another way to make your shipping practices more sustainable is to cut down on returned merchandise, as being shipped both ways obviously doubles the impact. The first step in reducing energy waste in your business infrastructure is to do an energy audit to determine where cuts can be made. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Sustainability is having a moment. However, in a wonderful synergy of the Environmental Pillar and Economic Pillar — sustainability is also becoming good financial sense because customers are clamoring for it. Conscious Step is a top example of a winning eCommerce brand whose products are environmentally aware and sustainable. It can be consistently conveyed through a strong statement on your website, your blog posts, your social media, and all of your content and copy. Secondly, make sure if you are making sustainable changes in part to help court the increasing customer base, that you are truly doing due diligence to make changes that will have a genuine and measurable difference. And that immense figure represents growth of over $500 billion compared with the previous year. Be sure to choose a reputable carbon offset project to disperse the funds raised. Sustainability can also go beyond your shipping practices and product makeup to overall business practices including how your offices and warehouses are run. Using cardboard boxes and mailers that are recyclable and making the process of recycling easier for customers, businesses can dramatically reduce the amount of waste they produce. Thanks, Your comment is awaiting moderation. Improving your sustainability within your eCommerce site is something to do one step at a time. 50% of the growth from consumer packaged goods, from First Insight (modeled through Statista), https://www.wrap.org.uk/about-us/about/wrap-and-circular-economy, How to Write and Promote a Return Policy Customers Love (Includes Example Refund Policies From Real Ecommerce Businesses), Google’s Doubling Down on Ads: How to Create a Profitable Google Shopping Campaign (Updated for 2020), The Results Are In: The 22 Best Ecommerce Website Designs of 2020, The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2020], How To Write Product Descriptions To Grow Sales [Samples Below + Updated in 2020], A survey of 6,000 consumers in North America, Europe, and Asia found that, Research by NYU’s Stern School of Business found that. The Yale Program on Climate Change Communication found that between 2014 and 2019, the number of Americans alarmed about global climate change nearly tripled. While adopting more sustainable business practices will benefit the environment and prospect for future generations either way, you might not see the same ROI if your particular audience is not as sustainability-focused. Tracking and focusing on reducing impact to the environment can have both a positive impact on the planet and a positive financial impact as more and more consumers come to value the efforts being made. To review, sustainable retailersare becoming more common each day and bring both respect and loyalty to brands who put forth these efforts. By including products in your line that help people live more sustainably, you are opening up your business to a large customer base eager for such products. Naturally, they’re committed to sustainably in all aspects of their business from the products to the packaging. Understanding sustainability and integrating it into a fashion brand’s processes can increase interest from consumers exponentially. In fact, according to a brief by RILA, 68 million adults base purchasing decisions on their values and will spend up to 20% more on eco-friendly products. Customers now are searching for these eco-friendly options regularly, and instantly develop a loyalty to brands who cater to that expectation. AYooxgen: Using all organic and zero waste materials this global brand offers upscale clothing that is both eco-friendly and incredibly chic. Learn about the latest issues in the reverse supply chain and how they affect sustainable practices. No significant change will happen overnight, but slowly but surely integrating sustainable efforts will, with time, then bring you to the goal of being 100% sustainable. The average ecommerce brand is now expected to do their bit for the planet. They are actively voting against sustainable products and companies with their wallets. First of all — and this applies to most aspects of business and marketing — know your audience. Third party cookies such as Google Analytics is also used on this site to provide analytics in order to better understand the user engagement on our site. We love to design for real people because we really believe that true beauty resides in us being different and unique, eluding the actual beauty standards established by the fashion world. Social: For the purposes of this article, we will be largely focusing on the environmental and economic pieces; however, the social pillar remains an important aspect of sustainability overall. They use 100% recycled apparel mailers for their products and worked to custom design them to fit their products. ... Ann oversees initiatives that enable retailers and brands to reduce waste and emissions in the reverse supply chain. A short presentation on how to grow your natural & sustainable ecommerce brand from 6 figures a year to 6 figures a month using three simple multipliers. A sustainable brand is one that has taken a clear stance on sustainability and has undertaken the environmental or social practices to support that. As an ecommerce company, your brand ethos should be reflected across your site and channels. They include a statement about their focus on ethical and sustainable practices both in their “About Us” page and in a longer stand-alone “Corporate Conscience” page. Yerdle Recommerce - Sustainable Brands. In 2020, the trajectory for online shopping sales has taken an even steeper curve, becoming the world’s fastest-growing retail channel. Provide very clear product descriptions and sizing information (if relevant) to make sure customers know exactly what they’re getting. As anyone who has ever ordered from Amazon and received a canoe-sized box to house a new iPhone case knows, packaging waste is one of the dirty secrets of many ecommerce brands. As we outlined in the beginning of the year, the discourse around how brands and consumers think about … We’re entering a golden age of sustainable online shopping. They can make it a core part of their identity from the beginning or find it easier to make changes to pivot toward what their customers are demanding. ISO 14001 certification checks a brand’s consumption of water, energy, paper, and plastic, helps ensure that sustainable, environmentally-friendly standards are in … Your business can make investments in offsets a part of your budget. Incorporating sustainability into your business plan is not only important to consider to improve the environment, but also so valuable for your business personally. Be sure to check out the top sustainable retailers and use the tips discussed to try some out for your eCommerce business today. This can involve buying boxes in more sizes to better fit smaller items. One final step that may be a good fit depending on your industry is to help your customers give your products a second life. In addition to sizing boxes and accompanying packaging to the size of the item being shipped, companies can also reduce waste by choosing sustainable packaging and packaging materials. Why Brands Must Focus More on Sustainable Packaging as E-Commerce ... the promises made by self-described sustainable materials. On February 26, Etsy became the first global ecommerce company to offset 100 percent of its carbon emissions generated by shipping, specifically those created when Etsy sellers ship items to buyers. Environmentally efficient packaging (No plastic, go paperless), Rewards (reward your customers if they chose to use a green option such as getting an email receipt instead of a paper one), Use raw materials (Organic cotton, vegan, etc. Download a PDF version for easier offline reading and sharing with coworkers. Hundreds of eCommerce companies are taking the leap combining great products, with responsible consumption. You can then start making changes based on what will be the easiest lift with the highest overall impact. Create an offset service charge at checkout. If you manage a sustainable brand, you are most-likely addressing an issue that is included within the United Nations’ Sustainable Development Goals. By solving complex problems we help brands unlock new sources of growth. We invested in the ability to custom print at fairly low volumes as well. LARQ also donates a portion of proceeds to 1% for the Planet to benefit the environment and further its sustainability mission. Every purchase a shopper makes on their store ensures that a small donation is made to one of a variety of causes. Consumers are valuing these efforts. Economic: For a business to remain solvent, they do have to focus on their own viability and profitability as a company. Integrating and understanding the value of sustainability in retail marketingcan increase your customer interest exponentially. sustainable e-commerce website ‘shop collaborÉ’ launches as a new fashion platform for eco-friendly brands | Print | Email Article Los Angeles, CA (October 7, 2020) – Shop Collabor, a new trend driven, eco-friendly e-commerce site, is bringing a fashionable solution to the Covid-19 crisis by partnering with brands and manufacturers to sell overstock created by cancelled orders. ), Recycle and reuse (Try to repurpose everything you use and recycle what you can’t). In early 2019, craft marketplace Etsy announced that they would be the first global ecommerce company to completely offset the greenhouse gas emissions produced by their sellers shipping products. For huge brands, these pledges come with great fanfare, but often these brands have the farthest to go to mitigate their enormous environmental impact. That said, to be sustainable, profit cannot come at the expense of the other two pillars. It’s well known that fast fashion, which focuses on speed and low costs, is particularly bad for the environment. We’re conscious that we are a part of a chain that begins with farming and yarn production, and ends with style; we take our own responsibilities within that chain seriously, and are forging forward sensitive to the ethical considerations that preoccupy us and many of our customers alike. You can encourage your customers to be part of the circular economy by providing opportunities for them to resell products or purchase recycled products. We design and integrate various growth systems that all focus on creating customer value and loyalty. Fast-fashion brand Zara has pledged to make all of its brands use only organic, sustainable, or recycled materials for their clothing by 2025. This switch has led to a greater concern for sustainability, particularly in ecommerce where some of our greatest conveniences are now being recognized for their heavy environmental impact. This is sometimes motivated by a genuine concern by business stakeholders to operate in a more sustainable and ethical way. 10 Sustainable Clothing Brands That Are Also Acing eCommerce. You can find out more about which cookies we are using or switch them off in settings. Additionally, they take a bold stance on social responsibility and have positioned their whole brand and products around it. To maintain sustainable business growth, brands need to think globally to build strong brands and act locally to deliver localized experiences relevant to consumers in different markets. Boxes that are too large not only waste space, but also require more packing material to protect items. It also means paying attention to your entire supply chain and making sure the people involved in creating your products are treated and compensated fairly. Add your info below to have the PDF sent to your inbox. This company prides themselves on using sustainable materials such as organic cotton and are recyclable. How cool! Learn how today’s eCommerce sustainable brands make a difference and what steps they take to support and follow their sustainability initiatives. After all, packaging waste is a massive global problem. This is not just within the environmental dimensions but also in … Items we purchase online show up at our house days or even hours later, lovingly bundled in cocoons of plastic and styrofoam. The fast growing trend of sustainability is rising for all types of businesses around the world using strategies such as altering what types of materials are used, reusing materials, or simply just cutting waste out. When people’s awareness of sustainability and escalating fashion e-commerce join forces, the result is a rise in demand for sustainable fashion on the online retail landscape. You know your business best, and you know your customers best. As a business, if you can make a decision that will have both a positive economic and positive environmental impact, why wouldn’t you make those changes? Suddenly, consumers are realizing the efficiencies that have become the underpinnings of our modern culture — from lightning-fast shipping speeds to single-use plastic packaging — are also not something we can sustain with our planet’s finite resources. Ecommerce retailers are reacting, with the rise of brands being more transparent in the way they work and ensuring their processes and methods are more sustainable. For example, outdoor apparel seller Patagonia offers a spot on their website called Worn Wear where users can buy clothes made from other clothes. They also said they plan to transition to zero landfill waste and to use renewable sources to power 80% of their distribution centers, offices, and stores. Current and would-be consumers will see through efforts that are paying lip service to sustainability without making real changes. Facebook & Instagram Advertising, Google Ads, & Ove However, in recent years, there has been a switch. A good portion of this carbon footprint comes from the last mile of the shipping process when the package is moved from a fulfillment center to a home address which adds to vehicular pollution in residential areas. MEET AEQUEM, THE SUSTAINABLE E-COMMERCE PLATFORM SET TO MAKE CONSCIOUS SHOPPING EFFORTLESS. One effective way to balance some of the associated environmental downsides accumulated from the creation and purchase of your product is to purchase carbon offsets. Learn how today’s eCommerce sustainable brands make a difference and what steps they take to support and follow their sustainability initiatives. Full Service Ecommerce For Sustainable Businesses Businesses come to us with a plea to give their brands a voice, be heard, and engage with their customers. Factors like strategic marketing, location and economic stability on a national basis go into sustaining a luxury brand's profitability, all of which have been affected by the pandemic recession According to data from First Insight (modeled through Statista) nearly half of people think Amazon shipments include excess packaging (although this varies across generations). Sustainability means doing something in such a way as to not deplete natural resources and to support long-term, global ecological balance. They sell bracelets and apparel but are also dedicated to returning their profits to helping cleanup the Earth’s oceans of plastics. Your brand ethos tells your customers who you are as a brand and what you value. Making simple changes such as turning off equipment when not in use, investing in low energy lighting and reducing the temperature in the office can significantly lower energy bills. Fast-fashion brand Zara has pledged to make all of its brands use only organic, sustainable, or recycled materials for their clothing by 2025. Efforts are being made to change this into what is known as the circular economy. There are many ways to reduce the impact of shipping from using recyclable packaging or reducing the amount of packaging to printing labels using thermal printers to save on ink. Rising exponentially and the rise brings forward a whole new market to shopping both in store and online clear... Warming are on the left hand side the 21st century writing experience everything. Some demographics and consumer bases will put less of a variety of causes step in energy! Billion of his own money toward the projects combating climate change and sizing (! Never been higher on sustainability time you visit this website you will need to enable or disable again! Will arrive in your inbox product descriptions and sizing information ( if ). 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